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I have always told my sons when we pass the lures in the store that they are all designed to catch fisherman not fish.
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Yep, and you've always been right about that. it doesn't take much to fool the fish ... Think of your lures like a tool box or a golf bag of clubs. As long as you have a driver, 7 iron, sand-wedge, and a putter... you're gonna do just fine. Like stumpy said, 'Top, middle, bottom'. On any given day and even different times during that day, as long as you can have tools that will work those different parts of the vertical column of water you'll do fine. Colors... colors are way way down the list of things that get fish to bite. As soon as one person says this is the magic color there's a guy next to him catching on some other color and ignores him. I've been in a boat so many times where all four of us are using different colors ... and all 4 of us are hooked up. The few times when the ONE guy is catching all the fish... it's usually because he's making a better presentation and that could even come down to his line, leader, and jighead weight, or some way he's presenting the lure. When in doubt, use the lightest jighead you can to get the bait down to the depth you need to fish it. it's going to be a more natural presentation. In upper coast that's usually an 1/8th, and mid and lower coast that's usually 1/16th due to structure like the sea grass and shallower depths we fish there.
Like many of the above lures, the following are time tested, and I'm only going to mention a few colors here, but really you can use them in any color and they will catch fish IF YOU ARE CASTING IN OR IN FRONT OF FISH. You can littlerally pick up any color of the following lures and will catch fish using them during the right conditions. I litterally used 5 different color topwaters one day and they all caught fish. I was using very natural colors in clear water one day when I decided to put on an orange yellow canary looking lure... guess what, they ate that too. Fish don't know it's supposed to be a certain color.
Spook Jr in Bone or Bone flash
One Knocker Spook in Bone or bone flash
Skitterwalk
DSL
Little John
Mirrodine or DD
Softine XL (i'd take your time getting to the corky baits, they will be a bit of a learning curve).
I'll leave the TSL (GrassWalker) out of that list just because I make it... but I LOVE that thing for when I need it which is when it get's too grassy or too much shallow oyster.
Notes on Colors... pick a dark and a light color and get to work getting confident with making good presentations in front / in fish. Might have one with some contrast between top and bottom. but don't over think it. Fish don't text each other saying 'Today let's throw them off and hit nothing but red' ... or whatever color or even new color. Yeah, I know I'll **** off a few lure makers with that... but that's what catches fisherman, new colors and new this or that...
There all just tools in the toolbox, don't over think it, work all the depths with those tools... find fish is No. 1 Dynamite doesn't even work where there isn't any fish. ;-)