Because it is misspelled...golden acres said:why trouthunter
Try Leupold instead of Lueplod.
I have bought from SWFA and heard good things about The Optic Zone. For the lowest price you may have to try eBay or someone with less of a reputation -- not sure I want to take that risk.
SWFA has used or demo items on their sample list, but I have heard that if you look you can find new for less. I can't say for sure.