OK, straight up! I tried every color to make things pop, but the red glowed it away.
In black it reads: B
In yellow it reads: West, by
(sorry, couldn't use yellow, you wouldn't have been able to read it)
see what I mean?
Now the "or bust" part of the sign is from my old geezer days when boys going to college would put a sign on their car with the name of the town, or state, where they were headed just before they left.