That is something most people never think about. Rod and reel selection is important when trying to be technique specific. You'll need a rod with a light tip to allow the lighter lures to properly load the rod. You can chase your tail if you try to use a heavier rod because it will never load up enough to make a decent cast, or you end up with a backlash.
I tend to see more issue with the bass guys. Most anglers watch too much Bassmaster and think they need a flipping stick and 20# for everything. Lately more and more pros are using lighter tackle, but the average person is slow to catch on. Finesse for some of the bass guys is 10-12# with a Texas rigged worm